Industry
Environment
Client
Plant For Our Future
Restoring Trees Affected By Wildfires
The Story
Plant For Our Future is a community-driven initiative working to plant 10,000 trees in areas impacted by wildfires. This project focused on developing an initial logo and a foundational visual identity that could support the mission across multiple brand touchpoints.
Our Approach
We began by reviewing the brief and building a moodboard with provided references and additional research into organizations with similar missions. From there, a natural color palette and typographic direction emerged. The typeface Averia Libre was chosen for its organic forms, which pair naturally with the symbol. Early sketches explored the idea of growth emerging from a wildfire. The final mark draws inspiration from tree rings, using their natural breaks and openings to suggest both regeneration and the many hands contributing to the effort.
The Challenge
The goal was to create a mark and identity that felt grounded in environmental restoration while honoring the collective effort behind the work. With limited direction in the initial brief, the design needed to balance clarity and meaning and capture both resilience and community participation.
